The fantasy does pertain to us. We just have to create the support structures.
— Cole Reed, Co-Founder, Greenhaus Gallery & NXT Industries

Cole Reed moved to Portland just two years ago, but her work is already influencing Portland’s entrepreneurial space. The Chicago-born industrial designer moved from Phoenix with her partner, Dayna Reed, and their young son. They brought their business, Greenhaus Gallery, with them. Now on N Killingsworth, the gallery showcases rotating art exhibits, home goods, and Reed’s original furniture designs. 

Within a year of arriving here the family procured ownership of NXT Industries. They’ve since transformed it into a company centered around the support of Portland’s next generation of diverse entrepreneurs. NXT Industries provides wi-fi, dedicated desk space, and mail services among its amenities, but what distinguishes the company is its attention to mentorship of its client base.


NXT Industries is intent on having an active hand in the building of an inclusive entrepreneurial ecosystem in Portland. With locations in SE and NW Portland, the company is currently developing a location focused on supporting the unique needs of Portland entrepreneurs of African descent. Its mission is embodied in the company’s Kaleidoscope of Hope, a mural by artist JB Snyder, installed in the SE Portland location.  

Reed’s creative drive is inspired by her matriarchal family line. “I feel like a rock star. My grandmother was a maid. My grandfather was a journeyman. They scrubbed floors so I can walk, so that my son can run. I’m a firm believer that you thank the people who crawled so you can walk,” she says. Now Reed is building that foundation for others. “Sometimes because of our circumstances we don’t allow ourselves to dream,” she says. “The fantasy does pertain to us. We just have to create the support structures.”


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Established: 2015
Location: 1302 SE Martin Luther King Jr. Blvd
Portland, OR 97214